July 29, 2011

Boca Original Vegan Burger

Time to finish up burger month. Last up: Boca Original Vegan Burger.

First, let's talk marketing. The description on the website says this burger, "cooks up juicy and satisfies big appetites." I kind of like it when companies don't shoot too high. It gives a good starting point. Usually it's only uphill from here. Also, the photo on the box shows this awesome, dark brown burger with fancy grill marks and everything. Unfortunately, the actual burger is more… beige. Not off to a great start here.

I go ahead and cook it up anyway, because, well, I'm committed by this point. Sadly, the fancy grill marks are only painted on one side. I don't know why this disappointed me, but it did. And then, to my astonishment, the grill marks disappeared when I cooked the burger! Gone!  Where the heck did they go? How does this happen?!?

Alright… disappearing grill marks aside, I gave this a taste. It actually was pretty tasty. I wouldn't say it tasted like a beef burger, but hey - it doesn't look like one, either. It does have a sort of generic meaty flavor, which is pretty pleasing. Maybe one could trick oneself into believing it was some sort of poultry burger?

All in all, it was a disappointing start with a surprisingly satisfying finish. Oh, and it definitely did cook up juicy. High fives for low expectations!

The experience:
Texture - nicely chewy in the way a burger should be
Flavor - vaguely meaty, but not beefy - possibly poultry-ish? Definitely pretty good.

Final grade for this attempt: B+

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