July 8, 2011

Trader Joe's Vegetable Masala Burger

Summer is all about burgers, so starting this week, July is going to be all about fake meat burgers! First up, Trader Joe's Vegetable Masala Burgers!

I was pretty skeptical that these would be any good. I went ahead and cooked one up anyway, because, well, that's what I do. Little oil in a skillet, few minutes on each side, and away we go! First of all, these are not intended to replicate a real-meat burger. I knew this going in, so I was prepared. Looking at it, I could tell that it was basically a bunch of vegetables mushed together with spices. I was not wrong.

The basic binder of this burger is potatoes, which made the whole thing sort of taste just like a fried potato pancake. Nothing wrong with that - fried potatoes rule! I could occasionally taste other veggies - there was corn, there were peas, there were peppers. Most surprisingly, there were Indian spices! Pretty strong flavors, which I was not expecting. And delicious ones, no less! After a couple bites, I started to notice some heat as well. Not temperature-heat, spiciness-heat. It was right at my upper limit - most people would have no problem, and people like my wife probably wouldn't even notice.

I'll bet this would be crazy-tasty with some chutney. When I eat the rest of these burgers, I'll be sure to try that out.

The experience:
Texture - crispy exterior, soft-potato interior - like a fried potato pancake.
Flavor - nicely spiced, very vegetable-y

Final grade for this attempt: A


  1. Sounds delicious. Wish I had a Traders Joe's nearby :(

  2. With " Masala" in the product name, how, did Indian spice surprise you?

  3. I think I wasn't expecting it to actually be as obvious and tasty as it was. It actually lived up to its name, unlike lots of other things.